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Alebrijes
Identity System
Branding
Brand identity for an art exhibition showcasing the works and history of Alebrijes, a traditional Mexican art. Hosted by the fictitious "American Museum."
Digital, Print
For this identity system, I wanted to draw a connection between the bright colors of the Alebrijes and the vibrancy of the colorful neighborhoods in Mexico City; to celebrate a culture that doesn’t shy away from color, but embraces it.
The museum publication features street photography from Mexico City to reinforce the connection that Alebrijes have as an art form of the hand, singularly evolved from Mexican history and culture.
The Whimsical
Alebrijes
The playful elements throughout the design reflect the whimsy of the Alebrijes and their fantastical origin as something conceived within a fever dream. They break the rules of structured design just as dreams break from the reality of the waking world.
Exhibition Design
I had a lot of fun developing this identity system, including the branding for the fictitious "American Museum" which was hosting the event. Learn more
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