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Akla Helwa
Identity & Branding
Signage
Brand identity and signage for a pop-up food vendor serving classic Egyptian street food.
We chose an elevated color palette and an approachable font to draw people in and invite them to try something new or comfort them with flavors from home. The branding and signage features duel languages of English & Arabic throughout.
We loved how the golden yellow hues, reminiscent of the comforting and warm noodles and chickpeas of the signature dish, popped against the deeper blue tones of the background, creating an elevated experience of Koshary, a traditionally street-casual food.
We kept the logo simple and instantly recognizable just like the koshary featured on the card. The colors are inverted to play with the left-right reading of English and right-left reading of Arabic.
The Logo
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